BMW M3 Coupe: The Light Wall Reflection 비싸게 만든 옥외광고로 2배의 광고 효과를_마케팅의 기본기에 충실한 BMW Advertising Agency: Serviceplan, Munich, Germany Chief Creative Officer: Alexander Schill Creative Directors: Alexander Schill, Maik Kaehler, Christoph Nann Copywriter: Andreas Schriewer Art Directors: Manuel Wolff, Savina Mokreva, Roman Becker Others: Robin Ruschke, Michael Falkensteiner