섹시코드가 아닌 음란코드가 숨어있는 자동차 광고를 보신적 있으신가요? 볼보의 잡지광고입니다.
우리는 단지 당신처럼 흥분하고있다. 해드 카피와 매치되는 뭔가가 보이시나요? (힌트는 아래)
대부분의 남성들은 멋진 자동차를 보면 흥분(?)을 할겁니다. 아마도 그런 남성 심리에 비주얼 포커스를 맞춘것 같습니다.
아니면 진짜 성적 흥분을 유도하기 위한 비주얼일수도 있다는 생각이...광고타깃이 게이 ㅡ.,ㅡ;;
이런 표현은 한 잡지의 표지에서도 볼실 수 있습니다.
Taking things to a new level, Volvo's risque ad phallicly shows an emergency brake handle as if it is an erection[발기], with the headline, "We're just as excited as you. Happy Mardis Gras from everyone at Volvo Car Australia." At the bottom is an obligatory rainbow stripe.[The ad was carried in the 2003 Sydney Gay & Lesbian Mardis Gras program book]
Brand: Volvo / Ad Title: We're Just As Excited As You / Business Category: Automotive / Media Outlets: Print / Country: Australia / Region: Australia/New Zealand / Agency: unknown / Year: 2003 / Target: Gays
영상 설명에서도 보면 헐리우드 블럭버스터라는 말이 나옵니다, 이 짧은 영상에도 스텝수가 장난아니네요.
헤일로 리치는 헤일로 시리즈 10년간의 모든 헤일로 시리즈를 뛰어넘는 블록버스터급 특수 효과를 자랑한다. HD 해상도에 가까운 1180*720를 구현하고 텍스처, 광원 등도 매우 뛰어나다. 파이어파이터 모드(사생결단 모드)를 비롯한 다양한 멀티플레이 모드가 추가돼 게임 플레이 또한 한층 업그레이드됐다는 평이다.(뉴스엔 기사 中 : 한현정 kiki2022@newsen.com)
This week, Xbox continues to roll out its biggest title launch in history: the Halo: Reach campaign. We can now unveil “Deliver Hope,” the dramatic third act in the series of live-action ads from agencytwofifteen and acclaimed director Noam Murro (Biscuit Filmworks), who directed all the film content for the “Remember Reach” campaign, including the “Birth of a Spartan” film and the online films about the day before the attack. True to the spirit of past Halo campaigns, the Halo: Reach effort is of an epic scale, more like a Hollywood blockbuster than a traditional gaming campaign.
Advertising Agency: AgencyTwoFifteen, USA/Executive Creative Directors: Scott Duchon, John Patroulis/Art Director: Ben Wolan/Copywriter: Joe Rose/Producer: Joyce Chen/Management Supervisor: Zach Rubin/Planning Director: Nigel Tribe/Production Company: Biscuit Filmworks/Director: Noam Murro/Senior Executive Producer: Shawn Lacy/Executive Producer: Colleen O'Donnell/Line Producer: Jay Veal/Creative Post Supervisor: Gary Naccarato/Editorial Company: Rock Paper Scissors/Editor: Angus Wall/Editorial Assistant: Anton Capaldo-Smith, Gabriel Britz/Executive Producer: Cassie Hulen, CL Weaver/Producer:/Cristina/Matracia/Telecine Company: Company 3/Telecine: Stefan Sonnenfeld, Jeremy Sawyer/Music: Human/Music Producer: Jonathan Sanford/Mix: Lime Studios/Mixer: Loren Silber/Audio Producer: Jessica Locke/Sound Designer: Brian Emrich/Visual Effects: Method/VFX Supervisor / Creative Director: Dan Glass/DFX Supervisor: Matt Dessero/CG Supervisor: Dan Seddon/Executive Producer: Gabby Gourrier/Senior VFX Producer: Stephanie Gilgar/CG Lead: Andy Boyd, Scott Metzger/FX Lead: Doug Bloom/Model Lead: Masa Narita/CG Lead: Jeff Willette/Comp Lead: Ryan Urban, Brian Delmonico/Lead Flame Artist: Noah Caddis