최고의 박하사탕!!!

호주의 스키장입니다. 겨울철 스키장에서 할 수 있는 최고의 설치물 광고인것 같습니다.

제설기를 활용하여 민트향의 Coo~~~~~ool한
제품의 특성을 극대화한 빅 아이디어!

Wrigley's Orbit Ice Mints: Fresh Breath

Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.

Advertising Agency: PKP BBDO, Vienna, Austria

Creative Director: Christian Gosch

Art Director: Karl Royer

Copywriter: Christian Gosch

Photographer: Thomas Tatzl

Published: December 2010