자동차가 진짜로 그렸다!

아우디가 한국 시간으로 11일에 경기를 한 '레알 마드리드'와 'FC 바르셀로나'의 경기에
정말 멋진 초대형 그림으로 기념 세레머니를 펼쳤다. 결과는 바르셀로나의 3:1승!
지면 광고만 보고는 걍 CG겠거니 했는데 동영상이 있더이다. 
 
Passion leaves its mark again.

This Saturday, December 10th, the Spanish Derbi a.k.a. "El Clásico" will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot (that will be aired on TV in the middle of the match) showing football and car fans how they did it. Two passions, two players and a challenge.
 

Advertising Agency: DDB, Spain

Executive Creative Director: Fernando Barbella

Creative Directors: Jaume Badia, Alejandro Arriagada

Art Directors: Silvia Cutillas, Aldo Ferretto

Copywriter: Javier Nuñez

Published: December 2011