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BCAA, Preventable: Pavement Patty

Marking the back to school term, Preventable together with BCAA Traffic Safety Foundation and the District of West Vancouver have launched an optical illusion geared to making drivers slow down at high-risk intersections.

Advertising Agency: Wasserman + Partners, Vancouver, Canada

Creative Director: Liam Greenlaw

Copywriter: Allen Forbes

Art Directors: Dave Harrison, Graeme Jack