"캔디"에서 1개의 글을 찾았습니다.

  1. 2011.06.30 습관따라 다양해지는 마케팅! 2

결로방지! 곰팡이방지!는 에코홈탄성코트 365일 뽀송뽀송한 우리집 시공문의 : 010-8677-1704

습관따라 다양해지는 마케팅!

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소소한 일상에서도 아이디어는 솔솔 피어납니다,
독일의 민트향 껌(?), 캔디(?) 마케팅인가요?
독일의 유료 주차장에서의 사람들 모습입니다. 주차티켓을 뽑고는 바로 입에물고 주차 할 곳을
찾는 공통된 모습들입니다. 거기에 착안하여 주차티켓 양끝부분에 제품의 민트향을 특수처리하여
광고와 함께 시너지효과를 극대화 시켰습니다.

Wrigley's Extra Polar Fresh: Mint Parking Ticket

The challenge was to distribute the fresh mint taste of wrigley’s extra polar fresh not only to the consumer, but also onto everyone's lips. To successfully achieve our goal, wrigley made use of an everyday observation: when you drive into a parking lot, you haven't got a free hand for your parking ticket, so you put it in your mouth. This gave wrigley the idea to create the world’s first flavoured parking ticket. Wrigley printed tickets with a very thin layer of mint and placed them in parking lots. when drivers put the ticket in their mouth, they experienced the fresh flavour of Wrigley's Extra Polar Fresh gum. Drivers had the taste for more, and there was an increased sale of Wrigley's Extra Polar Fresh in stores close to the parking lots. A test-run showed that this promotional idea was well received by consumers and fit for a nation-wide promotion.

Advertising Agency: BBDO, Germany
Chief Creative Officers: Christian Mommertz, Sebastian Hardieck, Wolfgang Schneider
Executive Creative Director: Carsten Bolk
Art Directors: Michael Plückhahn, Gustavo Vieira Dias
Copywriter: Isabel Campagna
Group Account Director: Sonja Struß
Account Executive: Silke Joosten
Head Of Tv: Steffen Gentis