단!!! 30초 동안 광고판과의 게임에서 이기면 휴대폰으로 쿠폰 직접 쏴 줍니다.
스웨덴에서 진행된 캠페인입니다. 정말 Big인터렉티브 광고네요!

McDonald's Brilliant Interactive Billboard Campain

We thought we had seen every type of app and interactive billboard campaign under the sun until we came across this brilliant one from Mcdonald’s that the company ran in Sweden recently. The concept is a simple one in that users get to control the billboard and turn it in to a personal game. By completing the game in 30 seconds win coupons for free food in the nearest Mcdonald’s restaurant.

What is especially interesting about this technology is that you don’t actually have to download an app, which normally causes quite a big barrier to entry. Instead the phone picks up your location and you can join the game via a website address. Not only is this some of the most interactive and engaging marketing that we have seen in some time but it also drives people into the Mcdonald’s restaurants to redeem their coupons. It’s interesting to see more and more campaigns combining mobile and billboards and it’s a trend that we will probably see accelerating over the coming years. Hats off to Mcdonald’s on a great campaign…

플레이 스테이션!  닭대가리 자르기 게임이 있나요???

항상 느끼는 거지만 포스터만 보면 어린이를 위한 게임기는 분명 아닌것 같다...,

PlayStation: Coq

Game over

Advertising Agency: TBWA\PARIS, France

Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet

Copywriter: Glen Troadec

Art Director: Ingrid Varetz

Art Buyer: Olivia Care

최근 발표된 XBox 360용 게임 헤일로 리치의 동영상입니다. 

영상 설명에서도 보면 헐리우드 블럭버스터라는 말이 나옵니다, 이 짧은 영상에도 스텝수가 장난아니네요. 

헤일로 리치는 헤일로 시리즈 10년간의 모든 헤일로 시리즈를 뛰어넘는 블록버스터급 특수 효과를 자랑한다. HD 해상도에 가까운 1180*720를 구현하고 텍스처, 광원 등도 매우 뛰어나다. 파이어파이터 모드(사생결단 모드)를 비롯한 다양한 멀티플레이 모드가 추가돼 게임 플레이 또한 한층 업그레이드됐다는 평이다.(뉴스엔 기사 中 : 한현정 kiki2022@newsen.com)

This week, Xbox continues to roll out its biggest title launch in history: the Halo: Reach campaign. We can now unveil “Deliver Hope,” the dramatic third act in the series of live-action ads from agencytwofifteen and acclaimed director Noam Murro (Biscuit Filmworks), who directed all the film content for the “Remember Reach” campaign, including the “Birth of a Spartan” film and the online films about the day before the attack. True to the spirit of past Halo campaigns, the Halo: Reach effort is of an epic scale, more like a Hollywood blockbuster than a traditional gaming campaign.

Advertising Agency: AgencyTwoFifteen, USA/Executive Creative Directors: Scott Duchon, John Patroulis/Art Director: Ben Wolan/Copywriter: Joe Rose/Producer: Joyce Chen/Management Supervisor: Zach Rubin/Planning Director: Nigel Tribe/Production Company: Biscuit Filmworks/Director: Noam Murro/Senior Executive Producer: Shawn Lacy/Executive Producer: Colleen O'Donnell/Line Producer: Jay Veal/Creative Post Supervisor: Gary Naccarato/Editorial Company: Rock Paper Scissors/Editor: Angus Wall/Editorial Assistant: Anton Capaldo-Smith, Gabriel Britz/Executive Producer: Cassie Hulen, CL Weaver/Producer:/Cristina/Matracia/Telecine Company: Company 3/Telecine: Stefan Sonnenfeld, Jeremy Sawyer/Music: Human/Music Producer: Jonathan Sanford/Mix: Lime Studios/Mixer: Loren Silber/Audio Producer: Jessica Locke/Sound Designer: Brian Emrich/Visual Effects: Method/VFX Supervisor / Creative Director: Dan Glass/DFX Supervisor: Matt Dessero/CG Supervisor: Dan Seddon/Executive Producer: Gabby Gourrier/Senior VFX Producer: Stephanie Gilgar/CG Lead: Andy Boyd, Scott Metzger/FX Lead: Doug Bloom/Model Lead: Masa Narita/CG Lead: Jeff Willette/Comp Lead: Ryan Urban, Brian Delmonico/Lead Flame Artist: Noah Caddis