Smart: Bike lock

Objective: Showcase the smart car’s impressive ability 

to park anywhere in a dense, busy urban environment.

Concept: We created an oversized bike lock to exagg-

erate the smart car’s ability to park anywhere. 

We put this in various places around the city.

Target Audience: Urbanites seeking a vehicle that 

makes sense for the city.

Advertising Agency: BBDO, Toronto, Canada

Executive Creative Director: Ian Mackellar

Copywriter: Craig Mcintosh

Producer: Beatrice Bodogh

Art Directors: Jaimes Zentil, Kevin Filliter

Typographer: Jaimes Zentil

Prop Builder: Haralds Gaikis-Uplis Ltd.

Advertiser’s Supervisor: Christian Gani

Account Manager: Steve Groh

Account Supervisors: Andrew Hayes, Robin Steele

합성사진이 아닙니다. 스마트의 컴팩트함을 극대화시킨 일종의 마케팅 퍼포먼스이지요

자전거 시건장치로 자동차를 잠궈놓은 스마트의 쇼케이스는 도심 여러곳에서 동시에 진행했다네요

소형차 좋아하는 유럽인들에게는 아주 흥미로운 구경거리이고 광고효과를 톡톡히 봤을것 같습니다.