아우디 콰드로 공짜로 가져가세요~

Audi: Nothing sticks like quattro

명차 회사에서는 막 퍼주는 판촉물도 명품으로 하는군요.

저거 못 가져간 사람은 얼마나 억울하고 배가 아플까도 생각해 봅니다, 

Advertising Agency: Lowe Roche Advertising, Toronto, Canada

Creative Director: Geoffrey Roche

Art Director: Glen D'Souza

Copywriter: Mike Takasaki

Photographer: Tyler Williams

Account Executive: Vidas Kubilius

Additional credits: Andrew Carty, Terri Vegso, Somer Turnbull

Published: September 2010

The legendary Audi quattro all-wheel drive system sticks to the road like nothing else. 

Super-powerful rare-earth magnets were attached to miniature models of Audi vehicles, which were then stuck on metal surfaces in the midst of the crowds attending the Toronto International Film Festival. After people have struggled to pry the cars free, they see a message on the bottom of the car: "Nothing sticks like quattro."